Creative direction,
delivered.

Sample decks, each one responding to a specific launch brief. Every deck maps the brand's competitive landscape, the cultural moment it's entering, and the audience it's speaking to — and proposes three distinct, on-brand creative directions ready to brief into production.

DECKS

Brief: Position LTX Studio as the open, real-time AI video platform for filmmakers and studios — leveraging Lightricks' open-source LTX Video and LTX-2 models to offer controllable multi-shot storytelling, sub-second generation speeds, and fine-tuneability that closed-model competitors (Runway, Kling, Pika, Hailuo, Luma Dream Machine, Dreamina, Capcut) cannot match.

Brief: Launch Neb.co as the quality-certified direct peptide retailer for biohacker-adjacent adults exploring BPC-157, TB-500, Cagrilintide, and CJC-1295 for recovery, longevity, and GLP-1-style weight loss.

Brief: Put Happy Being on the daily rotation of longevity-curious adults (30-55) who care about inflammation, energy, and cellular health.

Brief: Reposition GoGo squeeZ Dairy Protein pouches — 10g of dairy protein per pouch — from their kids'-snack heartland into active and athletic adult territory.

Brief: Launching Backbone Pro — a premium phone controller aimed at console gamers who haven't adopted mobile gaming.

Brief: Launching Kartel's platform to mid-market DTC CMOs who are breaking up with their holding-company agency.

Microchip Cookies

Brief: Launching a corporate gifting program aimed at tech companies — playing up the 'microchip' brand name for client appreciation and employee onboarding gifts.

Brief: Launching a line of recycled-poly rain jackets aimed at urban commuters under 35.

Brief: Launching a backcountry skiing jacket line, positioning against Arc'teryx in the premium tier.

Brief: Launching a zero-calorie sparkling water flavor collab aimed at Gen Z at college campuses.

10 DECKS

INTERNAL REVIEW